With his tongue firmly in cheek, and probably being bitten at the same time, Rob Pincus actually publicly set the stage for the PD10’s Specifications while the project was still in “Top Secret” status. This article was published in May 2014. Many months before anyone outside of a very small circle had any idea that he was working on a defensive pistol design. By this time, however, the initial specifications were already pretty well established and the literal napkin sketch was done. “Avidity Arms” wasn’t even a name yet, but Rob wanted to get the design ideas into the world, knowing that it was only a matter of time before similar designs would hit the market… probably from a major company before his start up.